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- How we work
See it working before you pay.
Most agencies ask for a deposit before you see anything. We do the opposite: a free health check, then a working draft of your new website, then a proposal. If you go ahead, you're live in about two weeks.
Free, and no obligation.
The first three steps cost you nothing but a little time.
Website health check
We review your current website and Google presence and send a short report in plain English. It opens with what already works, then lists each issue with a priority and a fix.
- Summary with high and medium priority items
- Screenshots of layout and mobile issues
- Accuracy and search checks: titles, speed, HTTPS, broken links, Google profile
- A clear next step, whether or not it involves us
A working draft of your new site
We build a polished draft of your homepage, plus one or two inner pages and the signature feature for your industry, using your real logo, services, team and licence details. You get a private preview link to click through on your phone.
- Your brand colours and logo, not a template
- An industry feature, like a calculator, quote estimator or goal picker
- Checked on large screens, laptops, tablets and phones
- Hidden from Google until you're ready
A clear proposal
If you like the draft, we send a short proposal with three packages, two ways to look after the site after launch, a timeline and our terms. The draft you've seen is the Essential package, so you can only move up from there.
- Essential, Standard and Premium, with fixed prices
- One-off handover or monthly care plan
- 50% deposit to start, 50% on launch
- Valid for 30 days
Live in about two weeks.
A simple timeline, one point of contact and updates at every stage.
Kick-off
We confirm your content, photos and compliance wording, and get access to your domain. For finance and legal clients, we line up licensee review early so it doesn't hold up launch.
Build
We finalise the site from the approved draft: every page, the enquiry form with spam protection, and your signature features. You review it and send your first round of changes.
Polish and test
Final changes, licensee review where needed, and testing on real devices. We set up titles, descriptions, structured data, the sitemap and redirects from your old pages so you keep any rankings you have.
Go live
We connect your domain, switch on SSL, submit your sitemap to Google Search Console, link your Google Business Profile and test the enquiry form end to end.
- Fast hosting on Cloudflare's global network
- Form delivered to your inbox
- Search Console and Analytics ready
Care plan or handover
Choose a care plan, with hosting, changes within 48 hours and a monthly article, or a one-off handover of the complete, documented project with 14 days of bug-fix support.
Fast, safe and easy to hand over.
We build static websites instead of WordPress. There's no PHP, no database and no plugins to patch, which means fewer things that can break or be hacked.
Why we stopped using PHP ↗- Built with Eleventy: plain HTML, CSS and JavaScript that loads fast on any phone
- Hosted on Cloudflare's global network, with free SSL
- Enquiry form handled by a small, secure Cloudflare function with spam protection, sent straight to your inbox and not stored
- Clean page addresses, structured data and a sitemap for Google
- Business details, services and colours kept in simple files, so changes are quick
- A README in every project, so any developer can pick it up
- You own the code, the content and the domain
Your draft, your style.
Three directions we often start from. Every draft is adapted to your logo, colours and customers.
Elegant
Warm off-white, deep navy or black and gold, serif headings and calm photography. Suits advisers, accountants and law firms.
Modern bold
Black and white sections with one bright accent, big type and a calculator up front. Suits brokers, tradies and growing firms.
Trusted classic
Cream, green and gold with a goal picker that routes visitors to the right service. Suits planners and family practices.
Concepts use fictional business names for illustration.
The way we do business.
Your real details only
We use your actual team, services and licence wording, word for word. No invented reviews, ratings or awards, ever.
Plain English
No jargon in our reports, proposals or your website copy. If we can't explain it simply, we rewrite it.
Prices in writing
Fixed packages, add-ons quoted per job, and no hourly meter running in the background.
How it works, answered.
Is the website health check really free?
Yes. It's a short report on what works on your current site, what's holding it back and how to fix each issue. There's no obligation to work with us afterwards.
What's in the free draft?
A polished homepage plus one or two inner pages and your industry's signature feature, using your real logo, services and details. It's shown on a private preview link that search engines can't index.
What happens if I don't like the draft?
Tell us what's not working and we'll adjust the direction, or simply say no thanks. You don't owe anything for a draft.
How long until my site is live?
About two weeks from kick-off for most sites. Larger sites, or sites that need licensee approval, can take a little longer, and we'll give you dates upfront.
Who owns the website?
You do, once it's paid in full. We hand over a documented project that any developer can work on, and if you leave our care plan we transfer everything at no cost.
What do you need from me?
Your logo, any photos you'd like to use, licence or registration wording, access to your domain, and one person who can approve content. We write and structure the rest with you.