See your page the way Google shows it.

Lead with what people search

Put the service and area first, like "Accountant Sunnybank", then your brand at the end. Google gives a little more weight to words near the start, and searchers scan the first few words.

Keep titles under about 600 pixels

Google measures titles in pixels, not characters, which is roughly 50 to 60 characters. Longer titles get cut off with an ellipsis.

Write descriptions like a short ad

Aim for about 150 to 155 characters: what you do, who it's for, and a reason to click, like "Book a free first meeting". Google bolds words that match the search.

Make every page unique

Each page needs its own title and description. Copying the same one across pages makes it harder for Google to know which page to show.

Google sometimes rewrites snippets, but a clear, accurate title and description are still your best chance of controlling how you appear. See what Google looks for in 2026.