Blackridge Property Group
A bold, editorial website for a South East Queensland real estate agency, with property search for buyers and a free appraisal path for sellers.
What they needed.
Blackridge sells homes across Brisbane's south, Logan and the growth corridors of South East Queensland, from house and land packages to dual-key investments. The website had two jobs that pull in different directions: help buyers search hundreds of listings quickly, and convince sellers that Blackridge is the agency to trust with their home.
How we solved it.
Lead with the brand
We built the homepage around Blackridge's line, 'People before property', set in a tall condensed typeface over black-and-white architecture, with a warm gold accent. It feels premium without feeling distant.
Search in the hero
Buyers can search a suburb or region straight from the homepage, switching between available and sold listings, without hunting through menus.
A clear seller path
'Free appraisal' sits in the header on every page and leads to a dedicated Sell page that explains how homes are priced using recent sales and local insight.
Built for regions
Listings are organised by region, from Brisbane South and Logan to Ipswich, Moreton Bay and the coasts, which also gives Google a clear structure to index.
Key features.
Blackridge now has a website that looks like the premium agency it is, gives buyers a fast way into its listings and keeps the appraisal request one click away on every page.
- Suburb and region search with available and sold filters
- Live map of listings
- Free appraisal booking on every page
- Region pages for South East Queensland
- Services for sales, appraisals, buyer advisory and referrals
- Fast, mobile-first build