A tradie's website has one job: turn someone searching "plumber near me" into a phone call. It doesn't need to be clever. It needs to answer three questions in seconds: do you service my area, can I trust you, and how fast can I reach you?
Here are the nine features that make the difference.
1. A call button on every screen
Most tradie searches happen on a phone, often in a hurry. Put a big, tap-to-call button in the header and a sticky call bar at the bottom of the screen on mobile. If you have two numbers, like an office line and an after-hours mobile, show both clearly.
2. Your service areas, spelled out
People want to know you'll come to them. List the suburbs and regions you cover on your homepage, and create pages for your main areas. A page for "Plumber Springwood" gives you a much better chance of appearing when someone in Springwood searches.
Keep each area page genuinely useful, with the jobs you do there, how quickly you can get there, and any local projects. Copy-and-paste pages with only the suburb name changed can do more harm than good.
3. Licence and insurance details
Your licence number tells customers you're legitimate. In Queensland, QBCC licensees generally need to show their licence number in advertising, and a website counts, so check QBCC's current rules. Show insurance details if you hold them, but only ever display numbers and claims that are real.
4. A page for every service
Blocked drains, hot water, gas fitting, leak detection and bathroom renovations are separate searches. Give each its own page with what's involved, common causes, rough timeframes and a call to action.
5. Real photos
Your team, your vans, your work. Real photos beat stock images every time, and before-and-after shots are especially powerful. Phone photos in good light are fine.
6. A short quote request
Not every job is urgent. For planned work, a short form that captures the job type, suburb, urgency and a photo saves you a site visit and makes it easy to quote. Keep it to a few taps, not an essay.
7. Honest availability
If you offer 24/7 or emergency call-outs, say so clearly. If you don't, don't imply it. Nothing frustrates a customer more than calling a "24/7" number at midnight and getting voicemail, and it'll show up in your reviews.
8. Google reviews front and centre
Reviews are the modern word of mouth. Link to your Google reviews, show your rating if it's strong, and ask happy customers for a review right after the job. Pair your website with a complete Google Business Profile so you show up in the map results too.
9. Speed
A site that takes five seconds to load on a phone loses people who need help now. Keep images compressed, avoid heavy sliders and video backgrounds, and choose simple, fast hosting.
What to leave out
- Long "about us" stories on the homepage
- Image sliders that hide your phone number
- Pop-ups on mobile
- Stock photos of people in spotless overalls
The bottom line
The best tradie websites are simple, fast and obvious: who you are, where you work, proof you're legit and a big button to call. See what we build on our websites for tradies page, or check your current site with the free website check.
This article is general information only and isn't legal, financial or technical advice for your situation. Questions? Talk to us.